Belle Tire Blog

  • ALLEN PARK, MICHIGAN, June 18, 2013-Belle Tire has partnered with Palace Sports & Entertainment to provide lucky fans with the opportunity to “Win Belle Tire’s Seats” to select concerts this summer. 

    Belle Tire, Michigan’s largest independent tire retailer, is the presenting sponsor of the summer concert series at both DTE Energy Music Theatre and the Meadow Brook Music Festival. Each month fans will have the opportunity to enter to win Belle Tire's premium seats, putting them up close and personal with their favorite performers. Artists include alternative rock group O.A. R., hip-hop performer Wiz Khalifa and country singer Keith Urban. 

    “We are proud to sponsor the Belle Tire Concert Series and give fans the opportunity to win our seats. Enjoying a great show at DTE or Meadow Brook during the summer months is truly an awesome social experience that we are excited to be able to share,” said Sarah Haines, Marketing Director for Belle Tire.

    How to Enter to Win Belle Tire’s Seats: 

    O.A.R. with Andrew McMahon and Allen Stone | June 30, 2013 at Meadow Brook Music Festival 

    This contest has ended. Congrats to Donny A. from Troy! 

    Wiz Khalifa and A$AP Rocky | Wednesday, July 31, 2013 at DTE Energy Music Theatre 
    Enter here:

    Keith Urban with Little Big Town and Dustin Lynch |Sunday, August 4, 2013 at DTE Energy Music Theatre   Enter here:

    About Belle Tire

    Allen Park, Michigan based Belle Tire was founded in 1922 when it opened the first Belle Tire location in Detroit. Today, the company has expanded to more than 85 locations across Michigan and Ohio. Belle Tire offers discount tires and a variety of automotive repair service ranging from auto glass repair, auto glass replacement, brakes, alignments, vehicle batteries, shocks and struts, exhaust system repair, batteries and oil changes. For more information about Belle Tire, visit

    About DTE Energy Music Theatre and the Meadow Brook Music Festival 
    The DTE Energy Music Theatre amphitheater in Clarkston, Michigan consistently ranks among the top-selling outdoor concert venues in the country. With a capacity of over 15,000 for the pavilion and lawn, DTE is a popular destination for many of this summer’s top touring acts. The Meadow Brook Music Festival is located on the campus of Oakland University and is an intimate venue to catch a show.  Both properties are owned and operated by PS&E. 

    Read the Full Story
  • belle-tire-nascar-joe-nemechek

    Brooklyn, MI., June 14, 2013 – NEMCO-JRR Motorsports is happy to announce that Belle Tire Distributors, Inc., headquartered in Allen Park, Michigan, will be the primary partner on the #87 for both NASCAR races at the Michigan International Speedway in ...

    Read the Full Story
  • Generation Gap on Tire Knowledge

    A new national survey finds that only one in six US drivers is "tire smart" when it comes to one of the most basic car maintenance tasks- checking tire pressure. Few drivers aware that the quick and simple task ...

    Read the Full Story

    Allen Park, Michigan, May 16, 2013- Belle Tire, Michigan and Ohio’s premier discount tire store, has opened the doors of their new location in Belleville at 10605 Belleville Road. 

    The new Belleville tire store is located on Belleville Road north of I-94 across from the Belleville Square Shopping Center. The store will be led by manager Kevin Roe, an experienced professional who began his career with Belle Tire over 19 years ago as a tire technician. Roe is enthusiastic about opening this new Belle Tire location. "I'm very excited to earn the business of the Belleville community and to be a part of Belle Tire's growth," he stated. "It makes me proud to help the local area not only by providing great value and service but also by adding more jobs." 

    Joining Roe are assistant managers Sean Wilson and Jeremy Stapleton along with a crew of tire technicians, sales associates, automotive technicians and auto glass technicians. This new team in Belleville joins over 1,700 Belle Tire employees at over 85 locations in Michigan and Ohio. Belle Tire's staff of ASE certified Auto repair professionals are ready to help customers with tires, custom wheels, alignments, brakes, batteries, oil changes, shocks & struts, windshield repair and replacement, and more.

    The new store will feature an open showroom with modern conveniences including:

    •  Sales pods in lieu of a large counter in an effort to create a more casual and conversational experience between the customer and Belle Tire team members.

    •  A business bar where customers can relax, enjoy a beverage or a snack and surf the web on the free Wi-Fi while they wait.

    •  All new merchandising displays including floor to ceiling wheel racks and tires racks presented in a 3   tier display based on price points, performance and ride quality. 

    •  Neutralized colors on floors, ceilings and walls in a more open space with an intuitive flow, providing   an improved tire shopping experience.

    The new Belle Tire Belleville location officially opened their doors to the community on Thursday, May 16th. Belle Tire store hours are: Monday and Thursday, 8:00 a.m. to 8:00 p.m., Tuesday, Wednesday and Friday, 8:00 a.m. to 6:00 p.m. and Saturday, 8:00 a.m. to 5:00 p.m. For additional information, call 734-325-2286 or visit Read the Full Story
  • Tire wear will happen naturally thanks to friction that happens during driving, and it's this friction that makes it possible to drive at all. Tires are designed to create friction, which produces the force necessary to propel your car, and over time this friction contributes to tire wear. There are two quick ways to check tire wear. 

    The first way is done in three easy steps; Look, Feel and Test. 

    Look: First, visually inspect all of your tires. Look for low tire pressure, bulges, and any obvious uneven wear of the tire tread.

    Feel: Second, feel the tread by hand to detect wear such as cupping, which is scalloped dips on the edge of the tire, or feathering, treads where there is a rounded edge on one side and a sharp edge on the other. By running your hand over the tire, you can feel the difference between the sharper edges created by feathering and the smoother dips from cupping.

    Test: Finally, check the tire pressure with a tire pressure gauge for proper inflation. You can purchase a tire pressure gauge for a few bucks at any auto parts store or visit any Belle Tire location during business hours to use our gauge and free air. 

    The second way is with “The Quarter Test”.

    According to the law, tires are legally worn out when they have worn down to 2/32” of remaining tread depth. However, we highly recommend at that you maintain a tread depth of at least 4/32”. In order to test if your tires have reached this level, place a quarter into several tread grooves across the tire. If part of Washington’s head is always covered by the tread, then you have more than 4/32” of tread depth remaining.

    If you find that any of your tires are worn or have any questions regarding your tires, our technicians and experts would be happy to help at any Belle Tire location

    Belle Tire offers discount tires and a variety of automotive repair service ranging from auto glass repair, auto glass replacement, brakes, wheel alignments, car batteries, shocks and struts, exhaust system repair and oil changes.

    Read the Full Story
  • belle-tire-boys-and-girls-clubs-south-oakland-count-detroit-pistons

    ALLEN PARK, MICHIGAN, April 12, 2013-Through Belle Tire’s long standing partnership with Palace Sports and Entertainment, the tire dealer was able to coordinate a Detroit Pistons player appearance by Kyle Singler at the Boys and Girls Clubs of South Oakland ...

    Read the Full Story
  • Bridgestone Ecopia tires are better for your wallet and the planet. The Ecopia is an environmentally friendly tire designed to improve rolling resistance. This can help passenger cars achieve better gas mileage without sacrificing the smooth, quiet ride and reliable wet handling they have come to expect from Bridgestone tires.

    The Bridgestone Ecopia EP422 features:

    Nano Pro-Technology: This new advancement works to reduces levels of CO2 by controlling the interaction between rubber materials, polymer and fillers at the molecular level. This also contributes to an increase in fuel efficiency and improved rolling resistance.

    Fuel Saver Sidewall Compound: The sidewalls on the Ecopia reduce the amount of heat that is generated as compared to the traditional sidewall. This helps to lower the rolling resistance of the tire by ultimately returning more energy back to the tire.

    Silica: The addition to silica in the tire results in an increased flexibility that can help to improve traction in wet conditions.

    Recycled Ground Rubber: The tires are composed of ground up post consumer tires that contributes 5% of the tread compound.

    The Bridgestone Ecopia incorporates the latest fuel saving technologies and offers a 65,000 mile limited tread wear warranty. Based on your vehicle type, average miles per gallon and current fuel prices, you could potentially save up to $400 just by choosing to equip your vehicle with Bridgestone Ecopia tires.

    Bridgestone is offering a Rethink Green Mail-In Promotion from April 1-30, 2013 on the purchase of any four (4) eligible Ecopia or Eco-Product tires. Eligible tires include the Ecopia EP422, Dueler H/L422 Ecopia, Dueler A/T REVO 2, Dueler H/P Sport AS and Turzana Serenity Plus and customers will receive a $70 American Express Reward Card. Stop in to your local Belle Tire to take advantage of this great offer!

    Read the Full Story
  • cracked-car-windshield
    Tires aren’t the only part of your car that takes a beating from spring potholes; debris from damaged roads can cause chips and cracks in your windshield.

    In ten minutes or less you can quickly determine if your windshield ...

    Read the Full Story
  • Senate Bill 756, also known as Kelsey’s Law, went into effect in Michigan on Thursday, March 28, 2013. 


    Signed by Governor Rick Snyder on January 8, 2013, Kelsey’s Law is named in honor of Kelsey Raffaele, a 17 year ... Read the Full Story
  • Allen Park, Michigan, March 14, 2013-Belle Tire has moved overstocked inventory from their warehouse in Allen Park, Michigan to each of its retail locations throughout Michigan and Northern Ohio for a three day Overstock Sale. During the sale, customers ...

    Read the Full Story