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    Allen Park, Michigan, May 16, 2013- Belle Tire, Michigan and Ohio’s premier discount tire store, has opened the doors of their new location in Belleville at 10605 Belleville Road. 

    The new Belleville tire store is located on Belleville Road north of I-94 across from the Belleville Square Shopping Center. The store will be led by manager Kevin Roe, an experienced professional who began his career with Belle Tire over 19 years ago as a tire technician. Roe is enthusiastic about opening this new Belle Tire location. "I'm very excited to earn the business of the Belleville community and to be a part of Belle Tire's growth," he stated. "It makes me proud to help the local area not only by providing great value and service but also by adding more jobs." 

    Joining Roe are assistant managers Sean Wilson and Jeremy Stapleton along with a crew of tire technicians, sales associates, automotive technicians and auto glass technicians. This new team in Belleville joins over 1,700 Belle Tire employees at over 85 locations in Michigan and Ohio. Belle Tire's staff of ASE certified Auto repair professionals are ready to help customers with tires, custom wheels, alignments, brakes, batteries, oil changes, shocks & struts, windshield repair and replacement, and more.

    The new store will feature an open showroom with modern conveniences including:

    •  Sales pods in lieu of a large counter in an effort to create a more casual and conversational experience between the customer and Belle Tire team members.

    •  A business bar where customers can relax, enjoy a beverage or a snack and surf the web on the free Wi-Fi while they wait.

    •  All new merchandising displays including floor to ceiling wheel racks and tires racks presented in a 3   tier display based on price points, performance and ride quality. 

    •  Neutralized colors on floors, ceilings and walls in a more open space with an intuitive flow, providing   an improved tire shopping experience.

    The new Belle Tire Belleville location officially opened their doors to the community on Thursday, May 16th. Belle Tire store hours are: Monday and Thursday, 8:00 a.m. to 8:00 p.m., Tuesday, Wednesday and Friday, 8:00 a.m. to 6:00 p.m. and Saturday, 8:00 a.m. to 5:00 p.m. For additional information, call 734-325-2286 or visit Read the Full Story
  • Tire wear will happen naturally thanks to friction that happens during driving, and it's this friction that makes it possible to drive at all. Tires are designed to create friction, which produces the force necessary to propel your car, and over time this friction contributes to tire wear. There are two quick ways to check tire wear. 

    The first way is done in three easy steps; Look, Feel and Test. 

    Look: First, visually inspect all of your tires. Look for low tire pressure, bulges, and any obvious uneven wear of the tire tread.

    Feel: Second, feel the tread by hand to detect wear such as cupping, which is scalloped dips on the edge of the tire, or feathering, treads where there is a rounded edge on one side and a sharp edge on the other. By running your hand over the tire, you can feel the difference between the sharper edges created by feathering and the smoother dips from cupping.

    Test: Finally, check the tire pressure with a tire pressure gauge for proper inflation. You can purchase a tire pressure gauge for a few bucks at any auto parts store or visit any Belle Tire location during business hours to use our gauge and free air. 

    The second way is with “The Quarter Test”.

    According to the law, tires are legally worn out when they have worn down to 2/32” of remaining tread depth. However, we highly recommend at that you maintain a tread depth of at least 4/32”. In order to test if your tires have reached this level, place a quarter into several tread grooves across the tire. If part of Washington’s head is always covered by the tread, then you have more than 4/32” of tread depth remaining.

    If you find that any of your tires are worn or have any questions regarding your tires, our technicians and experts would be happy to help at any Belle Tire location

    Belle Tire offers discount tires and a variety of automotive repair service ranging from auto glass repair, auto glass replacement, brakes, wheel alignments, car batteries, shocks and struts, exhaust system repair and oil changes.

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  • belle-tire-boys-and-girls-clubs-south-oakland-count-detroit-pistons

    ALLEN PARK, MICHIGAN, April 12, 2013-Through Belle Tire’s long standing partnership with Palace Sports and Entertainment, the tire dealer was able to coordinate a Detroit Pistons player appearance by Kyle Singler at the Boys and Girls Clubs of South Oakland ...

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  • Bridgestone Ecopia tires are better for your wallet and the planet. The Ecopia is an environmentally friendly tire designed to improve rolling resistance. This can help passenger cars achieve better gas mileage without sacrificing the smooth, quiet ride and reliable wet handling they have come to expect from Bridgestone tires.

    The Bridgestone Ecopia EP422 features:

    Nano Pro-Technology: This new advancement works to reduces levels of CO2 by controlling the interaction between rubber materials, polymer and fillers at the molecular level. This also contributes to an increase in fuel efficiency and improved rolling resistance.

    Fuel Saver Sidewall Compound: The sidewalls on the Ecopia reduce the amount of heat that is generated as compared to the traditional sidewall. This helps to lower the rolling resistance of the tire by ultimately returning more energy back to the tire.

    Silica: The addition to silica in the tire results in an increased flexibility that can help to improve traction in wet conditions.

    Recycled Ground Rubber: The tires are composed of ground up post consumer tires that contributes 5% of the tread compound.

    The Bridgestone Ecopia incorporates the latest fuel saving technologies and offers a 65,000 mile limited tread wear warranty. Based on your vehicle type, average miles per gallon and current fuel prices, you could potentially save up to $400 just by choosing to equip your vehicle with Bridgestone Ecopia tires.

    Bridgestone is offering a Rethink Green Mail-In Promotion from April 1-30, 2013 on the purchase of any four (4) eligible Ecopia or Eco-Product tires. Eligible tires include the Ecopia EP422, Dueler H/L422 Ecopia, Dueler A/T REVO 2, Dueler H/P Sport AS and Turzana Serenity Plus and customers will receive a $70 American Express Reward Card. Stop in to your local Belle Tire to take advantage of this great offer!

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  • cracked-car-windshield
    Tires aren’t the only part of your car that takes a beating from spring potholes; debris from damaged roads can cause chips and cracks in your windshield.

    In ten minutes or less you can quickly determine if your windshield ...

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  • Senate Bill 756, also known as Kelsey’s Law, went into effect in Michigan on Thursday, March 28, 2013. 


    Signed by Governor Rick Snyder on January 8, 2013, Kelsey’s Law is named in honor of Kelsey Raffaele, a 17 year ... Read the Full Story
  • Allen Park, Michigan, March 14, 2013-Belle Tire has moved overstocked inventory from their warehouse in Allen Park, Michigan to each of its retail locations throughout Michigan and Northern Ohio for a three day Overstock Sale. During the sale, customers ...

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  • pothole.jpg

    Fluctuating temperatures combined with cash strapped road commissions can result in some big potholes out on roadways. The resulting damage can lead to unexpected and costly repair bills but you can follow our tips to avoid potholes and minimize damage ...

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  • Winter Driving Tips

    Feb 22, 2013

    With many local areas experiencing below average levels of snowfall and precipitation this season, winter conditions have caught many drivers off guard. Michael Hopwood, BF Goodrich Winter Driving Instructor, give us some tips on how to tackle some common challenges drivers face in the winter.

     Drivers experience understeer when they turn their wheel left or right and the vehicle continues to travel in a straight line. This can usually be corrected by gently slowing down to allow your tires to gain more traction.

    Climbing a Hill: Your vehicle is able to get much more traction when the wheels are pointed in a straight line. Consider using a lower gear and apply the gas slowly and evenly to allow your tires to gain traction while climbing a hill.

    More Winter Driving Tips:

    Check your Tires: Maintaining a good set of tires is critical in winter weather. Be sure to rotate your tires every 5,000 miles, frequently check your tire pressure and check monthly to ensure that tires have sufficient tread depth. Ideally, tires should have at least 6/32” of remaining tread depth to achieve the best performance in winter weather.

    Slow Down: One of the easiest things you can do to drive safely in winter weather is slow down. Give yourself plenty of time to reach your destination and keep a safe distance between your vehicle and the motorist in front of you.

    Eliminate Distractions: It is never a good idea to talk or text on your cell phone while you are driving but it is especially important to eliminate all distractions during winter weather conditions so that you can respond to changes in road conditions and hazards as quickly as possible.

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  • winter tires, belle tire, traction, tread, snow tires

    Winter weather is on its way and with jobs to get to, children to be picked up and social functions to attend many of us are forced to drive in less than ideal conditions.  Now is a great time to ...

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