Some things never change – for example, the customer is always right. This statement is still true today and the voice of the customer is amplified more than ever via social media. Consumers are becoming more empowered every day, thanks to technology and the power of social media. Reviews, coupons and ideas can be shared at the click of a Tweet or the push of a Yelp! Having access to communication tools such as iPhones, Netbooks and the vast information flowing constantly via the social internet - such as blogs (e.g. Wordpress), microblogs (e.g. Twitter), social communities (e.g. Facebook) and other...