American tire consumers can easily shop low prices when buying tires and auto care services.  The Internet is a great place for consumers to get tire coupons, oil change coupons and automotive part rebates. However, consumers don't have to trade quality and customer service at the expense of saving money. The Internet offers consumers impartial community testimonials, tire reviews, product and service reviews to help make the best decision for a vehicle and the needs of consumers. Moreover, the Internet provides consumers with tire reviews from other consumers who have bought tires, automotive products and auto services. The Internet also...

Some things never change – for example, the customer is always right. This statement is still true today and the voice of the customer is amplified more than ever via social media. Consumers are becoming more empowered every day, thanks to technology and the power of social media. Reviews, coupons and ideas can be shared at the click of a Tweet or the push of a Yelp! Having access to communication tools such as iPhones, Netbooks and the vast information flowing constantly via the social internet - such as blogs (e.g. Wordpress), microblogs (e.g. Twitter), social communities (e.g. Facebook) and other...