ALLEN PARK, Mich., July 8, 2010 – Michelin is offering a cool offer to take the edge off of this sizzling hot summer with the Michelin “Stop Shorter” Summer Promotion. Buy any set of four (4) new Michelin brand passenger or light truck tires from Belle Tire between July 8th and August 9th, 2010 and get a $70 Prepaid MasterCard®.

Consumers can get an additional $20 off by joining the Belle Tire Advantage for a total savings of $90 after proper submission of Michelin rebate redemption form and the instant $20 off advantage savings, when Advantage Member coupon is presented

Becoming a Belle Tire Advantage member is simple.  Consumers can go to Belle Tire Advantage and enter a valid name and email address to start taking advantage of the savings and exclusive email offers. Referring friends to spread the savings and other exciting promotions offered by the Belle Tire Advantage is simple too.

In addition to a large in-stock selection of Michelin Tires, Belle Tire offers a wide selection of rims and car care services.  And to make sure that you always get to lowest price on Michelin tires, we’ll check other stores’ prices with you, right at the counter, and prove to you that Belle Tire has the lowest tire prices."

Michelin Prepaid MasterCards are issued by Citibank, N.A. pursuant to a license from MasterCard International and managed by Citi Prepaid Services. Cards will not have cash access and can be used everywhere MasterCard debit cards are accepted.

This Prepaid MasterCard offer is limited to three redemptions per household. Sales to Original Equipment manufacturers, fleets, wholesalers, commercial accounts, and purchases for resale are not eligible for this promotion. Original equipment tires do not qualify. This offer is good only in the fifty (50) United States and District of Columbia (“U.S.”) including APO/FPO addresses.

See eligible MICHELIN® brand tires.

Customers can send the completed official redemption form (provided to you by Belle Tire and available for downloading and printing here) and the original Belle Tire receipt or legible copy showing the purchase of any four (4) new MICHELIN® brand passenger or light truck tires between July 8, 2010 and August 9, 2010 to: