ALLEN PARK, Mich., May 7, 2010 –  During a recent Mobile Marketer webinar, Belle Tire illustrated the success that SMS and mobile coupons have provided to customers. The webinar panel was moderated by Mobile Marketer’s Dan Butcher and was sponsored by HipCricket, a growing mobile marketing company in the U.S.
Belle Tire has ran mobile campaigns and beefed up its mobile database allowing their tire stores to build a loyalty program to reward its most loyal consumers. According to the Yankee Group, 73% of consumers want to receive mobile coupons and Belle Tire listens to this closely.

“One thing about our success is the offer and whether it is a text platform or email platform, it’s whatever is best for the customer,” said Don Barnes, marketing manager at Belle Tire, Allen Park, Michigan. “We want to reward the people that continue to do business with Belle Tire and this is the best type of advertising.”

Monthly savings coupons are sent to Belle Tire Advantage members to access special tire discounts as well as savings on auto parts and services at local Belle Tire locations. Consumers can become a Belle Tire Advantage member by going to http://www.belletireadvantage.com/ and enter a valid name and email address to start taking advantage of the savings and exclusive email offers. The Belle Tire Advantage offers and fun contests for Belle Tire “Super Fans” who opt in to the club.

“By giving customers a $20 bill, it incentivizes them to choose us instead of one of our competitors,” Mr. Barnes said. “Any of these campaigns, they all have got to complement each other because you’re able to get that customer and fill their needs."

“When it comes to tires, no one wants to buy tires and it is very low frequency,” he said. “Sometimes people don’t even buy tires, but we really wanted to reward our customers who continuously go here.”

Customers who become fans and evangelists for Belle Tire bring new customers to receive exciting offers and incentives.