ALLEN PARK, Mich., April 26, 2010 – A free webinar titled "Belle Tire: How to Create an Effective Mobile Coupon Strategy" hosted by Belle Tire and sponsor Hipcricket will be held on April 28 from 2 p.m. to 3 p.m. EST.

The webinar, which is part of the Mobile Marketer webinar series, will highlight the success of Belle Tire's mobile coupon campaign and discuss strategies and tips that retailers and marketers can use to manage effective similar campaigns. To register, please visit: https://www2.gotomeeting.com/register/864565922

“Mobile coupons are mobile at its best: incentive combined with ease, portability and tracking to steer foot traffic into stores,” said Mickey Alam Khan, editor of Mobile Marketer and Mobile Commerce Daily.

Webinar themes include:

• Why the mobile coupon is the best store driver
• Overview of mobile coupons: Research, types, use cases and integration with other channels
• Belle Tire case study: How mobile coupons helped the retailer win new customers and retain existing business
• Key takeaways from the Belle Tire effort
• How retailers and marketers can get started with mobile coupon programs
• Best-practice tips for mobile coupons

Webinar registrants will get first-hand advice and tips from Don Barnes, a marketing manager from retailer Belle Tire, who found that mobile coupons worked effectively to drive traffic to stores in a highly competitive market. Presenting will also be Eric Harber, President and Chief Operating Officer of mobile marketing firm Hipcricket, a veteran of 50,000-plus mobile campaigns.  Mobile Marketer staff reporter Dan Butcher will moderate.

Mobile Marketer is the leading news publication covering mobile marketing, media and commerce. Its goal is to help readers and marketers understand how the mobile channel can be used alone or in conjunction with other channels for branding and customer acquisition and retention purposes.

The Mobile Marketer franchise currently includes the Web site at www.mobilemarketer.com, Mobile Marketer Daily newsletter, other newsletters and a blog. The franchise also covers Webcasts, seminars, events and conferences, white papers, videos, books and awards - all related to mobile marketing news and information.

ALLEN PARK, Mich., April 16, 2010 – The Goodyear blimps have flown overhead for over 80 years and these beloved blimps are one of the most visible corporate symbols of the tire and rubber company. Today, in the United States Goodyear operates three well-recognized blimps and only a very elite club of aerial travelers have been on a Goodyear blimp.

"Belle Tire is excited to provide a lucky winner with an opportunity to ride on the Goodyear Blimp", said Don Barnes III, Belle Tire Operations and Marketing Manager. "A Goodyear blimp ride is a special experience. Seeing the Goodyear blimp in the skies overhead is nostalgic but riding on it is a once in a lifetime experience."

How To Enter:

The Belle Tire Goodyear Blimp Ride Giveaway (“Giveaway”) will begin on April 8th on or about 12:00 am and end on April 28th, 2010 on or about 11:59 pm.

Consumers may enter the Giveaway via the following methods:


Or


Limit one (1) entry per person, per household regardless of method of entry.

The winner is responsible to arrange the ride with Goodyear and for all transportation to and from Akron, Ohio. Winner must call and register with the airship base and be placed on the confirmed reservation list (in advance) in order to be cleared to fly. For a full list of contest rules please visit: http://www.belletire.com/downloads/GoodyearBlimpRules.pdf

In order to ensure that a safe and enjoyable experience aboard the Goodyear Blimp, the winners must adhere to Goodyear airship guidelines. Good luck to all registrants and bon voyage!

ALLEN PARK, Mich., April 01, 2010 – Belle Tire is so confident that their tire prices are the lowest they are launching the Belle Tire Price Challenge and daring consumers to find a lower tire price, anywhere.

Belle Tire knows they challenge themselves everyday to make sure that their prices are the lowest. They are instructing consumers to challenge them online, over the phone or right in a Belle Tire location. Belle Tire will even check other stores' prices to prove that they have the lowest tire prices, period.

Plus at Belle Tire, customers always get out the door with more value, services and protection with every tire installation than the competition can offer, at any price! Free alignment checks, rubber valve stems, nitrogen inflation, tire disposal, mounting, lifetime tire rotation, balancing, free flat repairs, hand torque of wheels, and pro-rated road hazard warranty come with every tire installation.

Belle Tire stocks over 250,000 tires ready for immediate installation at the lowest tire price, period. Customers have access to top tire brands through Belle Tire including:

• Goodyear
• Michelin
• Toyo Tires
• Kelly Tires
• BF Goodrich
• Bridgestone
• Continental
• Sumitomo Tire

Take the Belle Tire Price Challenge and search for the lowest price on a new set of tires online at www.belletire.com  or at any Belle Tire location. Belle Tire's knowledgeable sales staff will make sure every customer finds the tire that is right for their car and driving style at the lowest tire price, period!