Belle Tire Auto Glass hosted a third party Automotive Glass Replacement Safety Standard (AGRSS) validation in Grand Rapids, MI on Monday, January 18 and was found to be compliant with the standard. This crowning achievement comes as the automotive glass division recently celebrated its second anniversary.

In announcing the validation result, John Cox of Belle Tire Auto Glass stated, “Proving compliance with the safety standard through a third party validation firm is the highest substantiation of quality available to our industry. We are pleased to earn this distinction given our dedication and efforts to delivering windshields to our customers that meet all applicable Federal Motor Vehicle Safety Standards. This is testament to our principles, ideals and more importantly, our people who perform the installations.”

AGRSS is a voluntary standard for the automotive glass replacement industry and is centered on the principles of delivering quality windshield replacements to the consumer. This is important given the windshield’s role in providing occupant protection in case of crashes or rollovers. Further, the automotive glass replacement industry is an unregulated industry with numerous documented incidents of occupant injury and fatalities due to negligence on the replacement company’s part.
Belle Tire embraced the concept of AGRSS since launching automotive glass replacement in 2007. Belle Tire recognized auto glass retailers have a moral obligation to vehicle safety particularly since consumers do not understand the importance of the windshield in automotive safety. Further, Belle Tire understood there are other value added benefits to following the AGRSS standards including increasing customer satisfaction, consumer loyalty and increasing integrity throughout the automotive glass replacement industry.

Cox also stated that Belle Tire Auto Glass welcomed and embraced an actual validation when selected at random by AGRSS. Cox added “It gave us a chance to be recognized and rewarded for all of our efforts and commitment over the past two years. The bottom line is AGRSS is a measuring stick to differentiate companies that say they do it right versus those who can prove that they do it right. It is an honor to confirm we are amongst those companies that can prove its quality.”
Belle Tire earned this distinction through the efforts and support of its employees, management team, vendors and other external resources to instill this business practice to its full potential. Belle Tire Auto Glass encourages all customers, Insurance companies and insurance personnel to learn about the importance of the AGRSS standard by visiting www.agrss.com and www.safewindshields.org

ALLEN PARK, Mich., Jan. 20, 2010 – Belle Tire is pleased to announce a NCAA Men's Basketball ticket giveaway contest for fans of Michigan State University and Ohio State University. The game is Friday, Feb. 19, 2010 or Saturday, Feb. 20, 2010 at the Breslin Center in East Lansing, Mich.

Six pairs of tickets to the game will be awarded each week for four weeks beginning Jan. 18 at 12:00 am and ending Feb. 15, 2010 11:59 pm. Every person that registers is also automatically entered in the Grand Prize drawing for:

• Four (4) lower bowl seats and one (1) parking pass.
• Four (4) game programs and Nike hats
• Pre-game tour of men’s basketball offices and locker room
• Opportunity to make a half court shot to win four (4) new tires, compliments of Belle Tire
• Interview on SRN halftime show

“It’s great to be able to do this giveaway for Michigan State University and Ohio State University fans during such an exciting matchup. We know Spartan fans and Buckeye fans are passionate about their teams. Their intense team spirit is what makes this game so thrilling and we are proud that we can be a part of it all," stated Lou Korpas, Marketing Director at Belle Tire.

There are multiple ways to register:

Contestants may go to any Belle Tire location and complete an official entry form with their first and last name, complete address, city, state, zip code, daytime phone number, and e-mail address. 

Contestants may send a 3"x 5" postcard with their first and last name, complete address, city, state, zip code, daytime phone number and date of birth to: Belle Tire, MSU vs. OSU Ticket Giveaway Contest, 1000 Enterprise Drive, Allen Park, MI 48101. Post cards must be received by no later than 5:30 pm on Feb. 13, 2010. Belle Tire is not responsible for lost, stolen, mutilated, misdelivered, postage due, illegible, incomplete or late entries. No duplicate or reproduced postcards will be accepted. 

Consumers can also text “Green” To 90392 to enter to win.

Only Michigan or Ohio residents 16 years of age or older at the time of entry are eligible. Employees of Belle Tire, its wholesalers and individual retail licensees, their corporate parents, subsidiaries and affiliates, their advertising agencies, participating sponsors/promotional partners, other radio stations in the Detroit metropolitan area and the members of their immediate families are not eligible to participate or win. Only one (1) winner per household is permitted in any contest.

ALLEN PARK, Mich., Jan. 12, 2010 – Belle Tire is pleased to announce a partnership between two of the Midwest's finest commercial tire, retreading and tire servicing dealers; Belle Tire and Tredroc Tire Services will now be known as Belleroc Tire Services in Western and Northern Michigan.

Initially driven by the financial challenges that the industry faces, the creation of Belleroc will allow these great companies to synergize and shore up their futures' in Western and Northern Michigan.  The partnership will allow Belleroc to expand their product offerings and continue to provide the finest Bandag retread products.

Now the reality with Belleroc is premium quality retreads with speedy turnaround times. A continued focus will be on quality products, accurate fleet analysis/management and incomparable quality retreading and service.

New levels of service will be defined and benchmarked with the partnership of Belle Tire and Tredroc Tire Services. Tredroc will now be one of the most qualified and largest service fleets in Western and Northern Michigan for truck, earthmover or industrial tires and service.