ALLEN PARK, Mich., Nov. 17, 2009 – Belle Tire is pleased to announce the grand opening of two new Michigan stores located in Battle Creek and Monroe.

The Battle Creek store, located at 2822 Capital Ave. S.W. just south of I-94 at the corner of Beckley and Capital, opened Sept. 30, 2009.

“This is the first Belle Tire store in the Battle Creek area and we are pleased and excited to be entering this new market,” said Don Barnes Jr., President of Belle Tire. Belle Tire currently has four locations in the Kalamazoo area. 

The Monroe location, at 1776 N. Telegraph Road, will open its doors Wednesday, Nov. 25, 2009 and host a ribbon cutting ceremony on site at 11 a.m. Currently Belle Tire has locations in Toledo and Woodhaven to service the Monroe area; this is the first location in the Monroe market. Special Grand Opening savings postcards will be mailed to 53,000 area residents offering $20 off anything the Belle Tire location sells with no minimum purchase required.

"Belle Tire is absolutely thrilled to be in the Monroe area. We’ve worked for years to find the best building site in Monroe and we’re extremely happy with the outcome. We look forward to earning the business every day of our new neighbors and promise to always provide a great value and service. The Frenchtown township building officials and Fire Department were among the best to work with and we thank them" said Jeff Kruse Vice President of Retail Operations.

Belle Tire stocks over 250,000 tires ready for immediate installation. Customers at both stores will have access to top tire brands including:
  • Goodyear
  • Michelin
  • Toyo Tires
  • Kelly Tires
  • BFGoodrich
  • Bridgestone
  • Continental
  • Sumitomo Tire

Services offered at the Monroe and Battle Creek locations include, but are not limited to: wheel alignment–  which many other tire retailers don’t even offer,  brake systems, oil and lube, steering and suspension, windshield repair and replacement, air conditioning, batteries, starters and alternators, shocks and struts, cooling systems, and more.

Both the Battle Creek and Monroe stores will employee 15 people, which include manager, assistant manager, sales staff and Automotive Service Excellence (ASE) certified technicians.  The store hours at both locations are Monday and Thursday, 8 a.m. to 8 p.m.; Tuesday, Wednesday and Friday, 8 a.m. to 6 p.m.; and Saturday, 8 a.m. to 5 p.m. Both locations are new construction stores featuring 9800 square-feet and include 12 service bays to better serve the customer.
posted on Tuesday, November 17, 2009 2:28 PM | Filed Under [ Belle Tire Events ]

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