Effective November 1, 2014

Belle Tire Distributors Inc. owns and operates the Belle Tire network of stores located throughout Michigan, northern Ohio and Indiana. Hence, all technological aspects of the Belle Tire brand, including but not limited to Belle Tire.com and the in-store technical applications are entities that are owned and operated by Belle Tire Distributors, Inc. These will be referred to as “Site” throughout the policy. The privacy policy applies to all information collected by Belle Tire entities.

Belle Tire Distributors Inc. may update the privacy policy from time to time. Your use of the company’s website or in-store technological applications is subject to the privacy policy as well as our Terms of Use as it relates to our products and services. Any dispute resolution provisions, including arbitration, class action waiver, litigation on damages and choice of law are also subject to the privacy policy.

What type of information do we collect and how is it used?

We collect identifiable information from our customers which includes full name, email address, mailing address, home telephone number, mobile phone number and, if applicable, credit card number. All of this information is provided by the customer, voluntarily. This occurrence happens when the customer, for example, makes a purchase from Belle Tire, signs up for a program, subscribes to our email list, participates in a sweepstakes or contests, surveys, polls, posts content or registers with our Site. This also includes any other feature that includes Belle Tire’s collection of information from the customer. In addition, we collect demographic information which may include, but is not limited to, number of household members, age, and gender. We may also collect information in the future which may include items such as interests, hobbies, lifestyle choices, affiliations and products you use or own. This information may be used to fulfill an order and provide you with overall customer service. [We may want to include that we retain their vehicle information such as year, make and model and tire size.]

Other examples of how we may use/collect personal information also include the following examples:
  • During website or survey registration.
  • If you submit a question or query to any Belle Tire email addresses.
  • If you register for the Advantage program.
  • If you apply for manufacturer rebates or warranties.
  • If you purchase a product or service.
  • If you return a product or receive a reimbursement of any kind.
  • Social media interactions on our websites and third party websites like Facebook, Twitter, YouTube and Instagram.
  • If you request an electronic copy of your in-store receipt.
  • Use of our applications for mobile phones, tablets or other smart devices

We do not rent or sell your information to marketers outside of the Belle Tire Distributors, Inc.’s network of stores. In certain situations, we may share your personal information to provide operational or other support services, such as credit card processes, warranties, rebates or shipping agents. However, there must be appropriate restrictions on the disclosure and use of your information. Unless otherwise disclosed to you, our service providers are prohibited from using your information from any marketing endeavors.

Regulatory authorities and law enforcement may be entitled to information about customers in accordance with applicable law if it is believed that a response to governmental authorities is appropriate to the individual circumstance. Personal information may be disclosed to authorities should Belle Tire Distributors Inc. need to defend its legal rights, property or operations. For example, we disclose information if fraud is suspected.

What sort of tracking tools does Belle Tire use?

Your browser may allow you to control cookies. The type of cookie varies and dictates the way you are able to control it. Certain browsers may even have the ability to reject certain cookies. We may also use web beacons and other technologies with tracking capabilities. These tools allow us to track new visitors to our site, identify our returning customers, provide customers with advertising content, save your password and help us better understand our audience.

What if our website contains links to other websites?

Our website may contain links to sites outside of Belle Tire Distributors Inc.’s network. Belle Tire Distributors, Inc. is not responsible for the privacy practices of those outside channels. Please, read the privacy statement of any sites that collects personal information.

Is the information I share with Belle Tire secure?

Belle Tire Distributors Inc. maintains appropriate physical, digital and procedural protection of personal information. However, no method is 100 percent effective and Belle Tire Distributors Inc. is not responsible for actions of those who may gain unauthorized use of personal information.

May I opt out of receiving emails from Belle Tire?

Belle Tire Distributors, Inc. sends out emails occasionally including, but not limited to, our Advantage program. If you no longer want to receive emails or promotional offers and messages from Belle Tire Distributors, Inc., you may unsubscribe by following the unsubscribe link located at the bottom of the email. Please email marketing@belletire.com to be removed from all distribution lists.

What sort of retention process does Belle Tire utilize for the information it collects?

Personal information collected by Belle Tire Distributors, Inc. in any of our stores or on any platform where we collect information is intended for business conducted in the U.S. only. The data collected is intended to be subject to the laws and jurisdiction of the United States.

More questions about Belle Tire’s Privacy Policy?

Email marketing@belletire.com with questions regarding Belle Tire Distributor Inc.’s Privacy Policy. Please, do not include confidential information in the email as email communications are not always safe.