ALLEN PARK, Mich., July 8, 2010 – Michelin is offering a cool offer to take the edge off of this sizzling hot summer with the Michelin “Stop Shorter” Summer Promotion. Buy any set of four (4) new Michelin brand passenger or light truck tires from Belle Tire between July 8th and August 9th, 2010 and get a $70 Prepaid MasterCard®.

Consumers can get an additional $20 off by joining the Belle Tire Advantage for a total savings of $90 after proper submission of Michelin rebate redemption form and the instant $20 off advantage savings, when Advantage Member coupon is presented

Becoming a Belle Tire Advantage member is simple.  Consumers can go to Belle Tire Advantage and enter a valid name and email address to start taking advantage of the savings and exclusive email offers. Referring friends to spread the savings and other exciting promotions offered by the Belle Tire Advantage is simple too.

In addition to a large in-stock selection of Michelin Tires, Belle Tire offers a wide selection of rims and car care services.  And to make sure that you always get to lowest price on Michelin tires, we’ll check other stores’ prices with you, right at the counter, and prove to you that Belle Tire has the lowest tire prices."

Michelin Prepaid MasterCards are issued by Citibank, N.A. pursuant to a license from MasterCard International and managed by Citi Prepaid Services. Cards will not have cash access and can be used everywhere MasterCard debit cards are accepted.

This Prepaid MasterCard offer is limited to three redemptions per household. Sales to Original Equipment manufacturers, fleets, wholesalers, commercial accounts, and purchases for resale are not eligible for this promotion. Original equipment tires do not qualify. This offer is good only in the fifty (50) United States and District of Columbia (“U.S.”) including APO/FPO addresses.

See eligible MICHELIN® brand tires.

Customers can send the completed official redemption form (provided to you by Belle Tire and available for downloading and printing here) and the original Belle Tire receipt or legible copy showing the purchase of any four (4) new MICHELIN® brand passenger or light truck tires between July 8, 2010 and August 9, 2010 to:

Michelin IDG Summer Promotion
1407 Airport Road
Suite 3220
Monroe, NC 28110

All redemption forms must be received by September 9, 2010.

Copyright ©2010 Michelin North America, Inc. All Rights Reserved. The Michelin Man is a registered trademark owned by Michelin North America, Inc.

Visit any Belle Tire stores between May 1st through July 10th, 2010 and purchase select Goodyear tires to receive an $80 Goodyear Rebate. Double this rebate to $160 by using a Goodyear Credit card at the time of purchase.



ALLEN PARK, Mich., June 14, 2010 – Belle Tire announces a double Goodyear Tire rebate offer between May 1st, 2010 and July 10th, 2010.  Belle Tire customers can receive an $80 Mail-in Rebate when purchasing select sets of four Goodyear tires. Use a Goodyear credit card at Belle Tire stores at the time of an eligible purchase and receive an additional savings, doubling this Goodyear Rebate to $160.

This offer is not available everywhere but is available at participating U.S. tire retailers including all Belle Tire stores in Michigan and Ohio. Qualifications and Restrictions include:

•    A set of four(4) qualifying Goodyear tires of the same model must be purchased at the same time.
•    The set can only be for one vehicle.
•    All offers expire at the end of the day July 10th, 2010.
•    To receive double offer, eligible tires must be purchased with Goodyear credit card at time of purchase.

“At Belle Tire, we take pride in offering our customers popular tire brands at rock bottom prices”, says Don Barnes III, Marketing Manager at Belle Tire. “This double Goodyear rebate offer is a great way to take advantage of deep savings, but we challenge ourselves every day to make sure that customers always get the lowest tire price, period."

Eligible Tires for this $160 Goodyear rebate offer include.

• Goodyear EAGLE F1
• Goodyear EAGLE F1 AS
• Goodyear EAGLE F1 ASYMMETRIC
• Goodyear EAGLE F1 EMT
• Goodyear EAGLE F1 GS
• Goodyear EAGLE F1 GS-2
• Goodyear EAGLE F1 GS-D3
• Goodyear EAGLE F1 SUPERCAR
• Goodyear SP SPORTMAXX
• Goodyear WRANGLER MT/R

Customers can go to www.belletire.com to find their nearest Belle Tire store location and also find more information on this Goodyear rebate. This is not valid with any other offers and is not valid at Sam’s Club or Walmart, Ford, Lincoln and Mercury dealers or GM dealers.

Click here for redemption form

Belle Tire is proud to be a Rubber Manufacturers Association (RMA) tire safety week PARTner. RMA's ninth annual 2010 National Tire Safety Week will be June 6-12, 2010.

ALLEN PARK, Mich., June 1, 2010 –  The Rubber Manufacturers Association (RMA) is the national trade association for tire manufacturers and is hosting the 9th annual . Last year more than 20,000 tire and auto service outlets participated in the RMA tire safety week.  This year the event will take place June 6-12, 2010.

The tire industry urges consumers to maintain tires to save fuel, promote safety. "Belle Tire and it's ASE Certified technicians are always happy to help customers learn about proper tire and car care." said Don Barnes, marketing manager at Belle Tire "Educating customers and filling their needs is extremely important to us, we also like to make them aware of importance of keeping their tires filled too.

Underinflated tires risk safety, waste fuel and cause tire wear quicker than adequately inflated tires.  The RMA has released a survey showing more half of 5,400 plus vehicles reported at least one under inflated tire. Nearly 20 percent of vehicles had at least one tire under inflated by 8 pounds per square inch (psi).

In addition to this annual event the RMA’s “Be Tire Smart – Play Your PART” program is a year-round effort designed to help drivers learn the simple steps they can take to ensure that their tires are in good working condition. The importance of tire safety is critical and Belle Tire is proud to be a part of this event to help drivers learn about the risks and safety hazards.

Tire manufacturers and tire retailers throughout the country will be working to educate motorists about proper tire care and car maintenance. The RMA provides tire retailers, auto dealers and automotive repair shops with free “Be Tire Smart” brochures and other materials. Belle Tire uses this opportunity to promote tire care through advertising, promotions, free tire pressure checks and conducting media outreach.

Belle Tire was among the more than 21,000 tire dealers, auto dealers and automotive repair shops participated during the 2009 National Tire Safety Week. In addition to Belle Tire, tire stores, auto dealers, safety advocates and state government agencies will be participating in the Be Tire Smart program. If you have any questions about National Tire Safety Week, please visit http://www.rma.org/.

Summary:  Belle Tire is offering super fans the opportunity to win tickets EVERY TUESDAY via Twitter!  The Belle Tire Tuesday Ticket Giveaway is for new and current followers who follow @Tire_Man on Twitter .  Every Tuesday, fans will be eligible to win tickets to various sporting events or concerts via a random selection.
   
Allen Park, Michigan, May 25, 2010– Belle Tire is offering customers and super fans the opportunity to win tickets to various sporting events and concerts in the Metro Detroit Area. Customers and fans can simply follow @Tire_Man on Twitter to be eligible.

The Belle Tire Tuesday Ticket Giveaway will begin this May and continue throughout  summer and during the Belle Tire Concert Series and Detroit Tiger Baseball season  (or until further notice).  Every Tuesday, at least one lucky winner is guaranteed to randomly win a pair of tickets to a local event. Stay tuned to hear the winners announced via Facebook and Twitter every Tuesday and also become eligible super fans in order to win tickets.

“Belle Tire is proud of the support that we receive from our customers and super fans on Facebook and Twitter,” said Don Barnes III, Belle Tire Operations and Marketing Manager, Allen Park, Michigan. “That is why we want to reward these Belle Tire super fans in a fun and engaging way.”

The Belle Tire Tuesday Ticket Giveaway is a way to get exclusive access to win great concert tickets or Detroit Tiger baseball tickets this summer.  "We realize that our success is based on servicing our customers first and foremost and Belle Tire is excited to be able to provide our fans with an opportunity to win tickets to these great summer events," said Don 

Limit one (1) entry per person, per household regardless of method of entry. The winner is responsible to arrange transportation to all events and Belle Tire is not responsible for canceled/rescheduled shows/games and lost or stolen tickets.  Good luck to all fans and enjoy a nice sizzling fun summer time!

ALLEN PARK, Mich., May 7, 2010 –  During a recent Mobile Marketer webinar, Belle Tire illustrated the success that SMS and mobile coupons have provided to customers. The webinar panel was moderated by Mobile Marketer’s Dan Butcher and was sponsored by HipCricket, a growing mobile marketing company in the U.S.
Belle Tire has ran mobile campaigns and beefed up its mobile database allowing their tire stores to build a loyalty program to reward its most loyal consumers. According to the Yankee Group, 73% of consumers want to receive mobile coupons and Belle Tire listens to this closely.

“One thing about our success is the offer and whether it is a text platform or email platform, it’s whatever is best for the customer,” said Don Barnes, marketing manager at Belle Tire, Allen Park, Michigan. “We want to reward the people that continue to do business with Belle Tire and this is the best type of advertising.”

Monthly savings coupons are sent to Belle Tire Advantage members to access special tire discounts as well as savings on auto parts and services at local Belle Tire locations. Consumers can become a Belle Tire Advantage member by going to http://www.belletireadvantage.com/ and enter a valid name and email address to start taking advantage of the savings and exclusive email offers. The Belle Tire Advantage offers and fun contests for Belle Tire “Super Fans” who opt in to the club.

“By giving customers a $20 bill, it incentivizes them to choose us instead of one of our competitors,” Mr. Barnes said. “Any of these campaigns, they all have got to complement each other because you’re able to get that customer and fill their needs."

“When it comes to tires, no one wants to buy tires and it is very low frequency,” he said. “Sometimes people don’t even buy tires, but we really wanted to reward our customers who continuously go here.”

Customers who become fans and evangelists for Belle Tire bring new customers to receive exciting offers and incentives.

ALLEN PARK, Mich., May 3, 2010 – Buy any set of four new Michelin brand passenger or light truck tires at Belle Tire between April 29th and May 31st, 2010 and get a $70 prepaid Mastercard card. Consumers can get an additional $20 off by joining the Belle Tire Advantage for a total savings of $90 after proper submission of Michelin rebate redemption form. The Michelin rebate form must be completed by 6/30/2010 to receive the $70 Michelin rebate.

"Consumers can really benefit from big savings by joining the Belle Tire Advantage and using great manufacture rebates such as this $70 Michelin Mastercard offer," said Don Barnes III, Belle Tire Operations and Marketing Manager. "We take pride in helping our customers with getting the lowest tire prices.  We do this every day but manufacture rebates certainly add to the discount and value delivered to our customers."

Monthly savings coupons give Belle Tire Advantage members access to special tire discounts as well as savings on auto parts and services at local Belle Tire locations. Belle Tire Advantage coupons are delivered right to members' inboxes every month along with all of the other exclusive email offers.  Members also take advantage of car care tips from Belle Tire professionals and participate in special contests.

Becoming a Belle Tire Advantage member is simple.  Consumers can go to http://www.belletireadvantage.com/ and enter a valid name and email address to start taking advantage of the savings and exclusive email offers. Referring friends to spread the savings and other exciting promotions offered by the Belle Tire Advantage is simple too.

"You can find a wide selection of tires, rims and car care services at Belle Tire," said Barnes. "Come in to any Belle Tire, and we’ll check other stores’ prices with you, right at the counter, and prove to you that Belle Tire has the lowest tire prices."

Take advantage of this great rebate offer and come to Belle Tire to find the right Michelin tires for your vehicle. To learn more about the Michelin rebate, call 1-888-738-0166. This Michelin rebate offer valid 4/29/10 – 5/31/10 and redemption forms must be received by 6/30/10.

ALLEN PARK, Mich., April 26, 2010 – A free webinar titled "Belle Tire: How to Create an Effective Mobile Coupon Strategy" hosted by Belle Tire and sponsor Hipcricket will be held on April 28 from 2 p.m. to 3 p.m. EST.

The webinar, which is part of the Mobile Marketer webinar series, will highlight the success of Belle Tire's mobile coupon campaign and discuss strategies and tips that retailers and marketers can use to manage effective similar campaigns. To register, please visit: https://www2.gotomeeting.com/register/864565922

“Mobile coupons are mobile at its best: incentive combined with ease, portability and tracking to steer foot traffic into stores,” said Mickey Alam Khan, editor of Mobile Marketer and Mobile Commerce Daily.

Webinar themes include:

• Why the mobile coupon is the best store driver
• Overview of mobile coupons: Research, types, use cases and integration with other channels
• Belle Tire case study: How mobile coupons helped the retailer win new customers and retain existing business
• Key takeaways from the Belle Tire effort
• How retailers and marketers can get started with mobile coupon programs
• Best-practice tips for mobile coupons

Webinar registrants will get first-hand advice and tips from Don Barnes, a marketing manager from retailer Belle Tire, who found that mobile coupons worked effectively to drive traffic to stores in a highly competitive market. Presenting will also be Eric Harber, President and Chief Operating Officer of mobile marketing firm Hipcricket, a veteran of 50,000-plus mobile campaigns.  Mobile Marketer staff reporter Dan Butcher will moderate.

Mobile Marketer is the leading news publication covering mobile marketing, media and commerce. Its goal is to help readers and marketers understand how the mobile channel can be used alone or in conjunction with other channels for branding and customer acquisition and retention purposes.

The Mobile Marketer franchise currently includes the Web site at www.mobilemarketer.com, Mobile Marketer Daily newsletter, other newsletters and a blog. The franchise also covers Webcasts, seminars, events and conferences, white papers, videos, books and awards - all related to mobile marketing news and information.

ALLEN PARK, Mich., April 16, 2010 – The Goodyear blimps have flown overhead for over 80 years and these beloved blimps are one of the most visible corporate symbols of the tire and rubber company. Today, in the United States Goodyear operates three well-recognized blimps and only a very elite club of aerial travelers have been on a Goodyear blimp.

"Belle Tire is excited to provide a lucky winner with an opportunity to ride on the Goodyear Blimp", said Don Barnes III, Belle Tire Operations and Marketing Manager. "A Goodyear blimp ride is a special experience. Seeing the Goodyear blimp in the skies overhead is nostalgic but riding on it is a once in a lifetime experience."

How To Enter:

The Belle Tire Goodyear Blimp Ride Giveaway (“Giveaway”) will begin on April 8th on or about 12:00 am and end on April 28th, 2010 on or about 11:59 pm.

Consumers may enter the Giveaway via the following methods:


Or


Limit one (1) entry per person, per household regardless of method of entry.

The winner is responsible to arrange the ride with Goodyear and for all transportation to and from Akron, Ohio. Winner must call and register with the airship base and be placed on the confirmed reservation list (in advance) in order to be cleared to fly. For a full list of contest rules please visit: http://www.belletire.com/downloads/GoodyearBlimpRules.pdf

In order to ensure that a safe and enjoyable experience aboard the Goodyear Blimp, the winners must adhere to Goodyear airship guidelines. Good luck to all registrants and bon voyage!

ALLEN PARK, Mich., April 01, 2010 – Belle Tire is so confident that their tire prices are the lowest they are launching the Belle Tire Price Challenge and daring consumers to find a lower tire price, anywhere.

Belle Tire knows they challenge themselves everyday to make sure that their prices are the lowest. They are instructing consumers to challenge them online, over the phone or right in a Belle Tire location. Belle Tire will even check other stores' prices to prove that they have the lowest tire prices, period.

Plus at Belle Tire, customers always get out the door with more value, services and protection with every tire installation than the competition can offer, at any price! Free alignment checks, rubber valve stems, nitrogen inflation, tire disposal, mounting, lifetime tire rotation, balancing, free flat repairs, hand torque of wheels, and pro-rated road hazard warranty come with every tire installation.

Belle Tire stocks over 250,000 tires ready for immediate installation at the lowest tire price, period. Customers have access to top tire brands through Belle Tire including:

• Goodyear
• Michelin
• Toyo Tires
• Kelly Tires
• BF Goodrich
• Bridgestone
• Continental
• Sumitomo Tire

Take the Belle Tire Price Challenge and search for the lowest price on a new set of tires online at www.belletire.com  or at any Belle Tire location. Belle Tire's knowledgeable sales staff will make sure every customer finds the tire that is right for their car and driving style at the lowest tire price, period!

ALLEN PARK, Mich., Mar. 9, 2010 – On Tuesday, March 30, 2010, Belle Tire is hosting the first ever Tire Man Tweetup featuring Detroit Pistons forward Jonas Jerebko.  Belle Tire will host the meet and tweet with this Pistons star, fans and friends at the location at 770 Brown Road in Auburn Hills, Mich.

WHEN:      Tuesday, March 30, 2010 from 3 p.m. – 4:30 p.m.
WHERE:    Belle Tire, 770 Brown Road, Auburn Hills, Mich. 48326

At the Tweetup participants can enjoy giveaways from Belle Tire as well as hot dogs and refreshments. Detroit Piston Jonas Jerebko will be signing photos for fans and Tire Man will be on location. One registered attendee will win a set of tires courtesy of Belle Tire.

What is a Tweetup? A Tweetup is a meet up event for those who use Twitter as a communication tool. It is a great way for those with similar interests who actively communicate with each other online to "meet and tweet" offline. Even those who are not familiar with Twitter can use this great opportunity to meet some new friends, and everybody can come and meet Detroit Pistons forward Jonas Jerebko in person.

Organized by @Tire_Man on Twitter, this Detroit area Tweetup is a chance for all of those who Microblog in the Detroit area to network, have a little fun and meet a Detroit Pistons player.  To sign up, please visit the Facebook event page here: http://www.facebook.com/event.php?eid=348088078052

Also, join the conversation by becoming a fan of Belle Tire on Facebook, following @Tire_Man on Twitter and those attending the event can feel free to add pictures to the Belle Tire – Tire Man Tweetup flickr pool. This is simply a group where members share their photos. Visit the pool here: http://www.flickr.com/groups/1347125@N20/ 

If you're interested in following along from home or any other virtual location, the event's hashtag is #TireTweetup.  Include this in all tweets pertaining to the event.