Summary:  Now through October 31, 2010 consumers can earn up to $30 back via a Visa Gift card when they purchase premium Bendix brake pads or shoes from any Belle Tire retail store.

ALLEN PARK, Michigan, September 2, 2010 –  As part of the “When You Brake with Bendix” promotion, consumers can get up to $30 in Visa® Gift Cards by mail when two sets of qualifying brake pads or shoes are purchased at any Belle Tire retail store.  Customers can redeem this offer online for faster processing and convenience by visiting the Bendix website.

Bendix first launched the “When You Brake with Bendix” consumer rebate program in 2009 allowing consumers to take advantage of the great value added offer at participating locations including Belle Tire stores in Michigan and Ohio. Customers can visit local Belle Tire stores to find out more information about this program and to have brakes inspected by ASE Certified Technicians.
 
Belle Tire is your full-stop shop for complete brake service for most passenger and light truck vehicles. ASE Certified Technicians at Belle Tire will thoroughly inspect entire brake systems, locate any problems, and fix it with top quality Bendix disc pads or shoes.

"Supporting our customers and helping them save money is one way we challenge ourselves every day,” said Don Barnes III, Marketing and Operations Manager, Belle Tire. “The "When You Brake with Bendix" promotion provides our Michigan and Ohio customers with a superior product and some added cash back when they take advantage of the $30 Visa® Gift Card mail in promotion.”

Consumers can get $30 in Visa® Gift Cards with the purchase of two sets of qualifying Bendix® premium brake pads or shoes ($15 Gift Card per axle, limit 1 rebate form per household). Qualifying Bendix® premium brake pads and shoes include:

•    Bendix® CT3®
•    Bendix CQ®
•    Bendix® TitaniuMetallic™II
•    Bendix® IQ®
•    Bendix® Fleet MetLok®
•    Bendix® SUV
•    Bendix® premium new and relined brake shoes

Visit a local Belle Tire store in Michigan and Ohio for more details and rebate forms.  Or go to www.belletire.com to find the complete list of services and products available. Also, locate the nearest Belle Tire store in Michigan and Ohio or find out more details and rules on the “When You Brake with Bendix” promotion.

Summary:   Monroe "Shocktober" Fall Consumer Promotion program offers a great incentive for consumers in Michigan and Ohio to update their worn out shocks and struts with qualifying Monroe Reflex or Monroe Sensa-Trac shocks or struts at any Belle Tire location.

Allen Park, Michigan September 1, 2010 – This Fall, Michigan's largest tire retailer is now offering the Monroe "Shocktober" Buy 3, Get the 4th Free" rebate on eligible Monroe shocks and struts. From September 1st to October 31st Monroe is offering this "Shocktober" consumer promotion that rewards customers who purchase four qualifying ride control products with a mail-in rebate for the lowest cost unit (up to the current Monroe and/or Rancho suggested list price).

This popular consumer promotion from Monroe brand of shocks and struts has become a popular annual savings event for the company.

"Belle Tire is excited to help consumers, who need shocks or struts, with this rebate on premium ride control products from Monroe at all Michigan and Ohio Belle Tire stores" said Belle Tire Marketing and Operations Manager Don Barnes III. "Belle Tire offers a full line of quality shocks and struts from Tenneco, the makers of Monroe, and our ASE Certified Technicians will help customers get back on the road with a smoother, safer, ride while keeping some money in their pockets."

Monroe products included in the promotion are:
•    Monroe Reflex® shocks (911000 and 911500 series)
•    Monroe Reflex struts (931000, 932000 and 941000 series)
•    Monroe Sensa-Trac shocks (5600, 5700, 5900, 37000, 39000 and 58000 series)
•    Monroe Sensa-Trac struts and cartridges (71000, 72000, 73000, 139000, 171000, 172000 and 271000 series)
•    Monroe Gas-Magnum shocks (34000 series)
•    Rancho RS5000 shocks (RS5000 Series)
•    Rancho RS9000XL shocks (RS99000, RS999700 Series)
•    Rancho quickLIFT shocks (RS999700 Series)

The "Return of Shocktober" promotion will provide the consumer with a rebate check covering the cost of one premium Monroe shock or strut with their purchase of three qualifying units. This offer only covers qualifying Monroe Sensa-Trac, Monroe Reflex and Monroe Gas-Magnum products mentioned above. Installation charges are excluded. Qualifying purchases must be made between Sept. 1 and Oct. 31, 2010, and rebate applications and required proof-of-purchase materials must be postmarked by Dec. 1, 2010.

Please contact your local Belle Tire store in Michigan or Ohio for more information on this Monroe shock and strut rebate program.

ALLEN PARK, Mich., August 30, 2010 – Belle Tire is pleased to announce the grand opening of another new Michigan store located in the Township of Hartland.

The new Hartland store, located at 10811 Highland Road (M-59), Hartland, MI 48353, is situated just east of US-23 in front of Meijer.

“This is our fourth Livingston County location and the first Belle Tire store in Hartland.  We are pleased and excited to be entering this up and coming community” said Don Barnes III., Operations and Marketing Manager.  Belle Tire currently has 84 locations in Michigan and Ohio, and is planning on opening three more Michigan locations within the next year. 

The Hartland location will open its doors Thursday, September 2nd.   “Belle Tire is thrilled to be in Hartland; we’ve worked for years to find the best building site in Hartland and we’re extremely happy with the outcome. We look forward to earning the business every day of our new neighbors and promise to always provide a great value and service” said Jeff Kruse VP of Retail Operations for Belle Tire. 

The new location, built by JG Morris, is almost 10,000 square feet, has 10 bays and will employee 15 full time people, including the manager, assistant manager, sales staff and ASE certified technicians.   Belle Tire is also erecting a 60 foot flag pole that will proudly fly a 20 foot x 30 foot American Flag.  The new store manager of the Hartland Store is Steve Richardson.  Steve has been with Belle Tire for almost ten years, managing the Lansing location, the Howell location and, most recently, the Belle Tire in Brighton.  Steve is also the Belle Tire manager featured in Belle Tire’s current TV and radio campaign. 

To celebrate the Grand Opening, two special Grand Opening saving postcards will be mailed to 12,000 homes in the area.  The mailer will offer a $20 or $25 discount off anything the new Hartland Belle Tire location sells, with no minimum purchase required.

Belle Tire stocks over 250,000 tires ready for immediate installation.  Customers will have access to top tire brands including:

•    Goodyear
•    Michelin
•    Toyo Tires
•    Kelly Tires
•    BFGoodrich
•    Bridgestone
•    Continental
•    Sumitomo Tire

Services offered at the Hartland location include, but are not limited to: wheel alignment (which many other tire retailers don’t even offer),  brake repair, oil and lube, steering and suspension, windshield repair and replacement, air conditioning, batteries, starters and alternators, shocks and struts, cooling systems, and more.

The store hours are Monday and Thursday, 8 a.m. to 8 p.m.; Tuesday, Wednesday and Friday, 8 a.m. to 6 p.m.; and Saturday, 8 a.m. to 5 p.m., and appointments are available on-line to better serve the customer.

About Belle Tire
Allen Park, Mich.-based Belle Tire was founded in 1922 when it opened the first Belle Tire location in Detroit, Mich. Today, the company has expanded to 84 locations across Michigan and Ohio. Belle Tire offers discount tires and variety of car care needs, ranging from auto glass repair, auto glass replacement, brakes, alignments, batteries, shocks and struts, exhaust system repair, batteries, and oil changes. For more information about Belle Tire, visit http://www.belletire.com/.

ALLEN PARK, Michigan, August 11, 2010 — Belle Tire, a Michigan-based company, with retail tire store locations in both Michigan and Ohio has added online appointment scheduling to BelleTire.com. This new feature conveniently allows customers to make appointments online when shopping for tires, that is suitable with their busy schedule.

"Our goal to help our customers in order to improve their overall experience at Belle Tire," said Don Barnes III,, Marketing and Operations Manager at Belle Tire. "As technology grows, Belle Tire is committed to taking care of customers where they like to shop whether it is – online – or in the stores. Scheduling an appointment on-line allows customers to schedule their tire installation when it’s convenient for them."

When shopping for tires on the Internet, consumers can see what local Belle Tire store has the tires they need in stock. Customers can then immediately schedule the appointment for their preferred tires. In addition to making appointments online, customers can call the store as well and make an appointment over the phone.

Belle Tire's website also offers individuals the ability to research and review tires in addition to book appointments online instantly and find the store closest to them either from their home or office. The website also offers consumers great information on topics related to auto care tips, custom wheels and rims, money saving tips and more.

Currently, Belle Tire has locations in Michigan and Ohio and is continuing to expand. Belle Tire remains a family-run company that's still in place today as the company continues to grow.

ALLEN PARK, Michigan, August 11, 2010 — Belle Tire, a Michigan-based company, with retail tire store locations in both Michigan and Ohio, is offering special one day only savings on tires and wheels at the Belle Tire in Royal Oak on Woodward this Saturday, August 21st only.

This Saturday, consumers can get to the Belle Tire “Cruise in Saturday Sale” at the Royal Oak Belle Tire on Woodward Avenue only, and find big savings on tires and wheels for every kind of vehicle. No service will be performed during the Cruise in Saturday Sale, but certificates for later installation will be available for purchase. Plus, there will be a lot more going on during the Belle Tire “Cruise in Saturday Sale”. Consumers can have your cruise-in keepsake photo taken for FREE at the Belle Tire Snap Shot and get a used, road raced Goodyear Nascar tire – All for Free, while supplies last. There will also be live demonstrations on car detailing, Mother’s Powerball demonstrations, windshield chip repair and more. And lots of great freebies from your favorite manufacturers like Bendix, Monroe, Akebono, Lyden Oil and others, plus free balloons for the kids.

"Every year for the past four year’s we’ve provide consumers with a lot of free fun and giveaways during the cruise. Traditionally the Royal Oak store has been closed during the event, but this year we wanted to give consumers the opportunity to take advantage of special savings in addition to all the FREE fun," said Don Barnes III, Marketing and Operations Manager at Belle Tire.

The Belle Tire “Cruise In Saturday Sale” is this Saturday, August 21st from 9am – 5pm featuring extra huge savings on tires and wheels, the Belle Tire Snap Shot, FREE used Goodyear NASCAR tires and lots of other great free giveaways on at the Belle Tire in Royal Oak on Woodward Avenue at 13 mile.

Summary:  Customers visiting any Belle Tire stores between August 15th through September 11th, 2010 and purchase select Goodyear or Dunlop tires to receive an $80 rebate. Get an additional value added offer by using a Goodyear credit card at the time of purchase and double the amount of the rebate check for a total of $160 savings.

ALLEN PARK, Mich., August 15, 2010 – Belle Tire announces a bonus offer "double" Goodyear Tire rebate between August 15th, 2010 and September 11th, 2010.  A customer purchasing a set of four (4) qualifying tires at Belle Tire stores between these dates can receive an $80 Mail-in rebate after a copy of the invoice and the rebate coupon are processed. Make the tire purchase on a new or existing Goodyear credit card at local Belle Tire at the time of an eligible purchase and receive an additional savings, double the Goodyear Rebate to $160.

“We strive to have our customers trust Belle Tire to give them the lowest prices and this value added Goodyear rebate offer is a great bonus consumers can take advantage of at all Belle Tire Retail stores.”, says Don Barnes III, Marketing Manager at Belle Tire. “When our customers need new tires, we encourage them to take the Belle Tire Price Challenge. Challenge us online, over the phone or even challenge us right in the store."

This offer is limited to consumers and businesses do not qualify. Visit a local Belle Tire stores in Michigan and Ohio for more details. Qualifications and restrictions include:

• A set of four(4) qualifying Goodyear tires of the same model must be purchased at the same time.
• The set can only be for one vehicle.
• All offers expire at the end of the day September 11th, 2010.
• To receive double offer, eligible tires must be purchased with Goodyear credit card at time of purchase.
• This value-added offer has a multiple tier redemption structure.

Special offer – Consumers can elect to donate any portion of their rebate to the Support Our Troops program to show their appreciation to the U.S. Armed Forces.

Eligible Tires for this Goodyear rebate offer include.
• Goodyear F1 Family
• Goodyear Wrangler Silent Armor
• Goodyear Assurance Triple Tred
• Goodyear Eagle ResponsEdge
• Dunlop Direzza Family
• Fierce Attitude M/T

Customers can go to http://www.belletire.com to find the complete list of eligible tires, more information on this Goodyear rebate offer and locate the nearest Belle Tire store.

Summary: Belle Tire is offering advanced training to its technicians and deeper discounts to participating customers. The Belle Tire Auto Tech Development Center is located at 1000 Enterprise Drive and is open five days a week, Monday through Friday, 8am—5pm.

ALLEN PARK, Michigan, August. 4, 2010 — Belle Tire, the number one tire retailer in Michigan who customers have trusted for tires, auto service and outstanding value since 1922 continues to invest in Michigan, and its local communities. Belle Tire is providing technicians with a new and exciting career opportunity to become ASE Certified.  Customers can also take advantage of 50% off services performed by these students in training when they contact Belle Tire's Auto Tech Development Center to schedule service. 

Unlike any other training programs offered by tire retailers in the area, Larry Bluford, a Master Automotive Service Excellence (ASE) Technician to conducts the program.  He is highly qualified with over 30 years of experience in automotive service.  This is a 90 day training program that is made up of five students whom are chosen by Mr. Bluford based on their aptitude and motivation for a mechanical career.

Classes are conducted at the Belle Tire Auto Tech Development Center located at the Belle Tire Headquarters and Distribution Center in Allen Park.  Belle Tire curriculum includes, but is not limited to, training in the following areas; Wheel Alignment and Balancing, Brake Systems, Steering & Suspension, Air Conditioning, Batteries, Starters and Alternators, Shocks and Struts, and Cooling Systems.

Belle Tire also offers customers a discount of up to 50% off the services performed on their vehicles at the Belle Tire Auto Tech Development Center in Allen Park during training. In the past, city employees from Allen Park and Melvindale have taken advantage of the huge discounts by bringing their personal vehicles and participating in this program.  Most repairs take one day and require an appointment.

"Belle Tire has been in business for over 88 years and is deeply invested in Michigan and our communities. That is why we are continuing to offer advanced training to our current employees, which gives them an opportunity at a solid career foundation and advanced career opportunities. This program also provides customers with a way to save even more on auto service by participating in this program." said Jeff Kruse, Vice President of Retail Operations at Belle Tire.

Belle Tire provides each graduating student with a mechanics tools set valued at over $8,000 upon completion of training and graduation and each graduate is immediately begin their new careers at a Belle Tire retail location. 

This training program advances the careers for ambition young men and women while providing customers with an exceptional level of service and deep savings. For more information the Auto Tech Development Center can be reached at 313-271-9400 ext. 246.

ALLEN PARK, Mich., July 8, 2010 – Michelin is offering a cool offer to take the edge off of this sizzling hot summer with the Michelin “Stop Shorter” Summer Promotion. Buy any set of four (4) new Michelin brand passenger or light truck tires from Belle Tire between July 8th and August 9th, 2010 and get a $70 Prepaid MasterCard®.

Consumers can get an additional $20 off by joining the Belle Tire Advantage for a total savings of $90 after proper submission of Michelin rebate redemption form and the instant $20 off advantage savings, when Advantage Member coupon is presented

Becoming a Belle Tire Advantage member is simple.  Consumers can go to Belle Tire Advantage and enter a valid name and email address to start taking advantage of the savings and exclusive email offers. Referring friends to spread the savings and other exciting promotions offered by the Belle Tire Advantage is simple too.

In addition to a large in-stock selection of Michelin Tires, Belle Tire offers a wide selection of rims and car care services.  And to make sure that you always get to lowest price on Michelin tires, we’ll check other stores’ prices with you, right at the counter, and prove to you that Belle Tire has the lowest tire prices."

Michelin Prepaid MasterCards are issued by Citibank, N.A. pursuant to a license from MasterCard International and managed by Citi Prepaid Services. Cards will not have cash access and can be used everywhere MasterCard debit cards are accepted.

This Prepaid MasterCard offer is limited to three redemptions per household. Sales to Original Equipment manufacturers, fleets, wholesalers, commercial accounts, and purchases for resale are not eligible for this promotion. Original equipment tires do not qualify. This offer is good only in the fifty (50) United States and District of Columbia (“U.S.”) including APO/FPO addresses.

See eligible MICHELIN® brand tires.

Customers can send the completed official redemption form (provided to you by Belle Tire and available for downloading and printing here) and the original Belle Tire receipt or legible copy showing the purchase of any four (4) new MICHELIN® brand passenger or light truck tires between July 8, 2010 and August 9, 2010 to:

Michelin IDG Summer Promotion
1407 Airport Road
Suite 3220
Monroe, NC 28110

All redemption forms must be received by September 9, 2010.

Copyright ©2010 Michelin North America, Inc. All Rights Reserved. The Michelin Man is a registered trademark owned by Michelin North America, Inc.

Visit any Belle Tire stores between May 1st through July 10th, 2010 and purchase select Goodyear tires to receive an $80 Goodyear Rebate. Double this rebate to $160 by using a Goodyear Credit card at the time of purchase.



ALLEN PARK, Mich., June 14, 2010 – Belle Tire announces a double Goodyear Tire rebate offer between May 1st, 2010 and July 10th, 2010.  Belle Tire customers can receive an $80 Mail-in Rebate when purchasing select sets of four Goodyear tires. Use a Goodyear credit card at Belle Tire stores at the time of an eligible purchase and receive an additional savings, doubling this Goodyear Rebate to $160.

This offer is not available everywhere but is available at participating U.S. tire retailers including all Belle Tire stores in Michigan and Ohio. Qualifications and Restrictions include:

•    A set of four(4) qualifying Goodyear tires of the same model must be purchased at the same time.
•    The set can only be for one vehicle.
•    All offers expire at the end of the day July 10th, 2010.
•    To receive double offer, eligible tires must be purchased with Goodyear credit card at time of purchase.

“At Belle Tire, we take pride in offering our customers popular tire brands at rock bottom prices”, says Don Barnes III, Marketing Manager at Belle Tire. “This double Goodyear rebate offer is a great way to take advantage of deep savings, but we challenge ourselves every day to make sure that customers always get the lowest tire price, period."

Eligible Tires for this $160 Goodyear rebate offer include.

• Goodyear EAGLE F1
• Goodyear EAGLE F1 AS
• Goodyear EAGLE F1 ASYMMETRIC
• Goodyear EAGLE F1 EMT
• Goodyear EAGLE F1 GS
• Goodyear EAGLE F1 GS-2
• Goodyear EAGLE F1 GS-D3
• Goodyear EAGLE F1 SUPERCAR
• Goodyear SP SPORTMAXX
• Goodyear WRANGLER MT/R

Customers can go to www.belletire.com to find their nearest Belle Tire store location and also find more information on this Goodyear rebate. This is not valid with any other offers and is not valid at Sam’s Club or Walmart, Ford, Lincoln and Mercury dealers or GM dealers.

Click here for redemption form

ALLEN PARK, Mich., June 1, 2010 –  The Rubber Manufacturers Association (RMA) is the national trade association for tire manufacturers and is hosting the 9th annual . Last year more than 20,000 tire and auto service outlets participated in the RMA tire safety week.  This year the event will take place June 6-12, 2010.

The tire industry urges consumers to maintain tires to save fuel, promote safety. "Belle Tire and it's ASE Certified technicians are always happy to help customers learn about proper tire and car care." said Don Barnes, marketing manager at Belle Tire "Educating customers and filling their needs is extremely important to us, we also like to make them aware of importance of keeping their tires filled too.

Underinflated tires risk safety, waste fuel and cause tire wear quicker than adequately inflated tires.  The RMA has released a survey showing more half of 5,400 plus vehicles reported at least one under inflated tire. Nearly 20 percent of vehicles had at least one tire under inflated by 8 pounds per square inch (psi).

In addition to this annual event the RMA’s “Be Tire Smart – Play Your PART” program is a year-round effort designed to help drivers learn the simple steps they can take to ensure that their tires are in good working condition. The importance of tire safety is critical and Belle Tire is proud to be a part of this event to help drivers learn about the risks and safety hazards.

Tire manufacturers and tire retailers throughout the country will be working to educate motorists about proper tire care and car maintenance. The RMA provides tire retailers, auto dealers and automotive repair shops with free “Be Tire Smart” brochures and other materials. Belle Tire uses this opportunity to promote tire care through advertising, promotions, free tire pressure checks and conducting media outreach.

Belle Tire was among the more than 21,000 tire dealers, auto dealers and automotive repair shops participated during the 2009 National Tire Safety Week. In addition to Belle Tire, tire stores, auto dealers, safety advocates and state government agencies will be participating in the Be Tire Smart program. If you have any questions about National Tire Safety Week, please visit http://www.rma.org/.